Interested in starting a YouTube channel for your school? You’ll first want to be sure you have the support of your admin team. If you’ll be sharing student work (and you should!), you’ll also want to get any necessary permissions from parents. Once the administrative details are taken care of, follow these five steps to get started:

  1. Create a YouTube account. I highly recommend you start a NEW Google account using your professional email address, even if you already have a personal Google account.
  2. Create a new channel. You’ll want to name it with the name of your school as best you can – if your school name is especially long, you might have to shorten it creatively.
  3. Create a custom URL. By default, the address to your channel is a complicated mess of random characters. To make your channel easier to remember and share, pick a custom URL. For example, my school’s channel is now easily found at
  4. Customize your channel icon and channel art. By default, your channel will be rather bare and boring. Channels that are not customized give off the impression of being uncared for or ignored. It’s easy to add some colour and make it feel more like “yours” by adding a channel icon and channel art.
  5. Upload your first video. Be sure to fill out all the information requested when you upload videos – title, description, category, tags. Search engines cannot “see” the content of your video, so they judge it based on the text that accompanies the video. Protip: Check if the software you’re using has a “share” feature (iMovie does) that may assist you with publishing to YouTube directly.

That’s it! If you have any questions or need any help, don’t hesitate to ask a question in the comment section below.


Leave a Reply

%d bloggers like this: